I caught a bit of my least favorite show in the history of television (starring one of my least favorite people on earth) Mad Money as Jim Cramer interviewed CEO and President of McCormick Spices Alan Wilson to the show to talk about how safe their stocks are in this terrible market (thereby inflating Cramer's portfolio of McCormick, of course).
In any case McCormick has launched the McCormick Science Institute to help determine the benefit of spices, (which sounds a whole lot like the smoking industry launching safe-smoking studies) and they're using the results of this (company funded) "science" institute to promote things like cinamin, curry, tumeric "and the things that have high 'ORAC' values," to quote Wilson " which is a measure of the antioxidants that are really good for you and taste great.
Then Cramer asked the reasonable question "what do antioxidants do?" The answer is a bit astounding to me:
"Oh gosh, I'm not, I'm not a doctor," said Wilson (about to prove that statement beyond a shadow of a doubt) but what it does is frees up your blood flow and does a lot of positive things..." the ellipses are because he was cut off not because I started yelling at the television.
It frees up your blood? At first I thought he said that it freezes up your blood, so I had to go find the clip, which is here on CNBC but really his answer is no better. Remember, this is a man who is the CEO of a company that has just spent a ton of money on a science institute launched to help figure out if spices really are good for you, and he's proclaiming they are, because they're so high in antioxidants. What's an antioxidant do? I dunno.
I'm not saying he's got to be an expert, but the guy runs the company. Shit, can you imagine what would happen if the CEO of Chrysler got up and said "we're going to make an electric car" and was asked "what does that do?" and replied "I don't know, I'm not a mechanic, but it drives around and makes your streets better."
Seriously man, if you're going to spend millions of dollars pretending your company is doing scientific work, learn the pretend answer.