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When I started the AUPN just over a year ago (we launched officially in March, but started in the previous November with logistics) I was really sure that Apple's Aperture was going to go great places.
Don't get me wrong, I love the hell out of Aperture but like a lot of photographers I wanted to see the program evolve.
Unlike a lot of photographers though I had the chance to work with people at Apple I now get to call friends, and help with the development of the program.
That all paid off today when Aperture 2 launched. After months of being on NDA (non disclosure agreement) about the beta program, we got to tell everyone about the program.
At 8:30am today EST the program went live on Apple's site. That started our barrage of posts and screencasts. We were really the only outlet that was afforded advanced notice, so we had the time to develop tons of material.
Things went off very well. I'd rendered movies all night long and uploaded them in the AM. My content was exported and ready to upload right when the application shipped. Within three minutes of announcement we had several articles up. About 10 mins later our ApertureRoadTour.com and ApertureIntensives.com sites went up.
The site's really picked up activity-wise today. Many of our threads are multi-pages long. We've just picked up several new sponsors for our Aperture Road Tour and Aperture Intensives classes (yay).
Long day. I'm exhausted and going to bed. But this caps off three weeks of solid, no break work that caps off a year of work.
I'm going to sleep well.
There will be. They're not lying.
There's also a lot of scenes that could have used some tighter editing (IMHO) and better actors. (Aside from Daniel Day Lewis who was astounding.)
Change is good
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