About, I dunno, 15 years ago or so I mentioned an idea I had to Abby that I thought would change advertising. The idea was really simple: Advertisers could combine their ads for more influence. Like an ad for a movie theater where customers were drinking a cup with the Coke logo, instead of a big cup that says "Soda".
Today we saw an ad for a Toyota hybrid vehicle, where the "actress" was filling her car with groceries from a Wild Oats grocery store. Instead of some generic "health food store" they used a real organic grocery store chain.
My brilliance is both a gift...and a curse.
Ah, yes, product placements within ads. I'm afraid it's the coming thing. However, some clients (like mine) think the idea stinks, even if it means recouping some of their production budget. Sometimes a sense of decency is more powerful than money.
Posted by: Al Christensen | September 07, 2006 at 05:38 PM